I build commercial growth through strong relationships

Owning multi-market partnerships

I run commercial strategy across markets, and help advertisers enter and expand in new markets. I build strong relationships with global teams and their local counterparts, within advertisers and their media partners. 

• Criteo: all media agency relationships across 10+ Northern European markets
• Pinterest: EMEA-scope partnerships, founding member of the Dutch enterprise team

Turning ambiguity into revenue

I do my best work in relationships that are still finding their footing, or ones that have hit a snag no playbook can solve. At Pinterest, I stepped into the Dutch enterprise team while it was still being built and had to figure out through direct conversation where opportunity and solutions were. That's the same instinct I bring to any relationship with an issue underneath it: talk to the people involved, find the actual opportunity or problem, then build the pitch or fix.

• Founding member of Pinterest's Dutch enterprise client team
• Scaled the book to €2M while consistently overachieving quarterly targets

Selling through expertise, not pressure

At Google I advised the fastest-growing mid-market agencies on growth strategy, measurement maturity and full-funnel marketing: commercial outcomes reached through consulting, not pitching. I now train account teams in the same approach, as for me, trust is the number one differentiator between a sales pitch and a partnership.

• Google: senior agency strategist to the fastest-growing mid-market agencies
• Built and delivered consultative selling training for account managers

I'm co-owner of a project in my father's legacy. WSP supplies vegetable seeds to local projects across Eastern Europe to help those in need to be self reliant in their provisioning of food, as well as generate a source of income

Built and ran an e-commerce home decor shop from the ground up, then sold it in a 5 figure deal.

So far I have built a travel doc app that collates all your travel docs and plans and gives peace of mind while travelling, as well as a gym exercise tracker app.

I advise small businesses in my network on their GTM and digital marketing strategy